Today marks a new chapter, or rather, season, of Tough Love.  We’re moving beyond our first season theme of “Origin Stories” and embarking on a theme, “Pivots”. 

To kick this off, I invited my old friend and former colleague from Nettwerk Management, Michael Corcoran , to join me.  Michael is now at mtheory, an “artist management services” company of sorts, that amplifies and assists artist managers in marketing and developing their artists. He started his career out as a tour manager, before becoming an artist manager, where he worked with a wide array of various artists, including Jars of Clay, Alexi Murdoch, Alison Krauss, and Rosie Thomas and Landon Pigg, who we co-manged together at our time at Nettwerk.

 Michael’s career arc had him circling artist management throughout, and his insights into the business have become more refined now that he’s on the other side of the equation.